Monkey Shoulder & The New Rules of Mixing

Photo Credits: Team @ WG&S

Monkey Shoulder is well known for its fun-loving, free-spirited style. In time with the festive season in Singapore, the cheeky brand has unveiled a new campaign! Coined “The New Rules of Mixing”, the campaign strives to remind patrons to MIND the strict rules for Covid-19 while out at the bars. Irresponsible drinking behaviours have been in the limelight, and Monkey Shoulder hopes to discourage them through this campaign.

The New Rules of Mixing

As part of the new campaign, Monkey Shoulder releases a series of punny rules on both digital and physical sites to remind patrons to “play by the rules”. Rules such as “One Last Pour then Out the Door” and “Five is the magic number for mixing” remind everyone to be responsible while out partying. Monkey Shoulder also hopes to support its bar partners by encouraging consumers to be mindful.

Photo Credits: WG&S

Rewarding Good Behaviours (Read: Free Goodies)!

Monkey Shoulder is not just all talk though. To walk the talk, the brand is rewarding selected consumers with a Monkey Shoulder Swag Kit at their partner bars. Selected patrons on their best behaviours will get the Swag Kit for keeps. The kit includes 1-for-1 cocktail tokens, a branded mask chain and sticker set! The campaign starts on 21 December and will run until end of the year. Consumers can also look out for the playful creatives at bus shelters for laughs!

For those who prefers to stay home with their loved ones, look out for the Ginger Monkey cocktail, available on the 1887 Bar on GrabMart. You can also scan the QR code on the WG&S flagship store on Lazmall for more cocktail recipes.

List of Participating Bars

  • Al Capone’s Scape
  • Al Capone’s Sportsman
  • Barbary Coast
  • Bar on Chulia
  • Chug Chug Tanjong Pagar
  • Cuscaden Patio Bar
  • Employee’s Only
  • Fat Prince
  • Jekyll & Hyde
  • Lad & Dad
  • Le Coq
  • Mazzo Restaurant & Bar
  • Meatsmith Telok Ayer
  • Moonstone Bar
  • Redtail
  • Sarnies Telok Ayer
  • Savanh
  • Southbridge Hotel Restaurant & Whisky Bar
  • Warehouse Bar Clarke Quay
  • WTF @ Ann Siang

Remember to put on your best behaviours at these bars and see if you get to bring home the Monkey Shoulder Swag Kit!

Like what you have just read?

    Join as a member for FREE and receive our curated articles and videos in your mailbox every month!