Tag Archive for: New Whisky

Is Jane Walker going to bring gender equality?

 

The whisky world is filled with amusement and criticism when news of Diageo submitted a trademark application for “Jane Walker” hit the Internet. The drinks giant applied to the United States Patent and Trademark Office earlier this month and stated that Jane Walker is for “alcoholic beverages except for beer”. There was also news that labels submitted to the Alcohol and Tobacco Tax and Trade Bureau (TTB) show a drawing of a woman similarly dressed as the famous striding man logo and a bottle label named “The Jane Walker Edition”.

The Internet has been blazing with both praise and criticism for the gender-specific trademark application. Some have come forward to applaud the move as a reminder for gender equality. Others have feedback that it is a backwards move to spread gender inequality and biases further.

Is Jane Walker going to bring about gender equality?

Gender equality is a long-suffering debate that gets nowhere, so far as we can see it. Men claim one side of the story while the women argue the other side. There is no end to this argument. We would rather see a general inclusion of human beings, accepting every one of us as an individual.

Jane Walker, if done right, can indeed bring about a general inclusion of human beings. It is, however, a very tricky move that needs extreme planning. Is Jane Walker going to be a different blend? Will it be weaker or stronger than Johnnie Walker? Is the liquid going to be the same? Will Jane Walker become a core range or a limited release? Is the expression planned for release globally or only in the United States of America? The questions are endless.

Nonetheless, the answer to each question will determine if Jane Walker will succeed. What if Jane Walker is a new blend that is more floral, fruitier or sweeter? How would the world respond to that? Or maybe Jane Walker could be a heavily peated whisky that is floral and sweet at the same time? What will the world think?

Countless combination for Jane Walker’s success

We believe that numerous combinations can build Jane Walker’s success on the world’s stage. The global community is waiting impatiently for Diageo to reveal their plans and share the new trademark with us. The revelation is likely to make or break the new Jane Walker Edition. Diageo is known for its work in promoting gender equality in the workplace, as well as running campaigns and projects to empower women around the world.

The news of Jane Walker comes in a period where sexual harassment is trending in the news, mainly founded in the allegations made against Hollywood movie producer, Harvey Weinstein. Will Jane Walker help women around the world, or will she be seen as another sexist plot against women? We hope for the former!

Reactions from around the world

While we wait for news from Diageo, here’s a top response from Jump Radio. Listen to Jesse and Jenna as they present to you: The New Jane Walker Whisky Ad.

 

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    Douglas Laing to release 25-year-old Big Peat

    Have you ever tried Big Peat? It is an extraordinarily peaty and smokey whisky released by the independent bottler, Douglas Laing. It has a massive number of releases, with some of them having only limited bottles.

    Douglas Laing recently announced a new release of their iconic Big Peat whisky. What is exciting about this announcement is the age-statement attached to the latest Big Peat. Planned to be launched in December 2017, the 25-year-old Big Peat that is gracing the newest addition to the Big Peat family is causing quite a stir!

    The 25-year-old Big Peat is the debut bottle of an “old and rare” limited edition trilogy collection of the Big Peat range. Given the name “The Gold Edition, this 25-year-old invites high expectations from whisky lovers. There are two more releases in this collection, with the later editions likely to go up in years. Douglas Laing bottled Big Peat 25-year-old at cask strength of 52.1% abv. With only 3000 bottles available globally, the bottle’s time on the shelf is likely to be very short. The price in the secondary market is going to be interesting too. Currently, we are not sure if this expression will be available in Singapore.

    About Big Peat

    Big Peat is essentially the representative of Islay in a bottle. It is a marriage of malt whiskies from the island of Islay. It is produced without colouring or chill-filtration and bottled at 46% abv to retain the aromas and flavours of the whisky. If you ask what is in Big Peat, we heard that it includes Caol Ila, Bowmore, Ardbeg and Port Ellen. Yes, the best of Islay are all in Big Peat, so perhaps it is time to try a Big Peat if you have yet to try it.

     

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      41 Years Old Singleton to be launched in Asia

      Picture Credits: www.thedrinksbusiness.com

      The oldest whisky ever launched by The Singleton of Glen Ord is gracing Asia from 7 September 2017 in selected countries. Made by “Master of Malt”, Maureen Robinson, this whisky is bottled at cask strength of 49.9% abv. Going under the label of The Forgotten Drop series, this 41-years old whisky is the first “oldest” whisky released by the distillery since its inception in 1838.

      From 7 September 2017, this whisky is available in selected Asian countries at a jaw-dropping price of £2,200 as it is a limited edition of 600 bottles only. This is according to the news released by Glen Ord.

      This release is interesting as Robinson has used a predominantly small batch of refill American Oak cask to create the 41-years-old. As it is different from Glen Ord’s typical use of refill European oak, ex-sherry casks, the flavour profile is going to be different from your usual Singleton of Glen Ord.

      Robinson shared that the refill American Oak Cask is what makes the 41-years-old so special as Singleton of Glen Ord does not usually create a whisky of such age in American Oak Cask. The whisky is said to have a “depth of taste” and adds complexity to the Singleton’s signature balance and smoothness.

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